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The Art and Science of Data-Driven Selling: Infographic

Blog Post

Did you know that 31.7 percent of companies never use, or rarely use, customer data? This is interesting considering that the digital trail of information shared by customers and prospects offers rich insights into their behaviors, needs, and interests. The recent webinar, Five Best Practices for Data-Driven Selling, explores how companies are utilizing this data to drive sales. The infographic, The Art and Science of Data-Driven Selling, sums up these findings.


This infographic shows how:

  • The amount and complexity of available data is challenging sales leaders
  • Companies that leverage sales intelligence achieved a 12.3 percent increase in sales quota attainment
  • Predictive analytics and data mining technologies can increase customer retention rates

View the full infographic below, or click here to download in pdf format.