Dead Sales Walking: How to Bring
the Sales Funnel
Back to Life
The traditional sales funnel is broken, but integrating contextual data from digital marketing with sales can lead to greater revenue.
The traditional sales funnel has been dead for years. The old theory relies on prospects coming into the top of the funnel and falling out of the bottom. But in today’s world, customers don’t follow a linear path. In the webinar, Dead Sales Walking: How to Bring the Sales Funnel Back to Life, learn how to fix the broken sales funnel and personalize each interaction with prospects and customers.
In this webinar, you will learn:
- Why and how the sales funnel is broken
- How integrating contextual data from digital marketing with sales can lead to greater revenue
- The recommended tools and technologies that can help integrate contextual data and fix the broken sales funnel
- Best practices from companies that have integrated sales data and are seeing results
Speakers: Jim Nail, Principal Analyst at Forrester, Jonathan Gray, Vice President, Marketing, Revana, and Michael Behrens