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Digital Marketing and the Groundhog Day Parallel

Digital Marketing and the Groundhog Day Parallel

Philip Voelker, Staff Writer. Digital marketing is a lot like the movie Groundhog Day. In that 1993 comedy, TV weatherman Phil Connors (Bill Murray) re-lives the same day over and over, constantly testing and refining new tactics to win the heart of his lovely producer.  Clearly, businesses don’t have ...

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Marrying Predictive Analytics with Sales for Greater ROI

Marrying Predictive Analytics with Sales for Greater ROI

By Jonathan Gray, Vice President of Marketing, Revana. Understanding the rapid pace of change in today's business environment is no simple task. Customer sentiment changes rapidly and churn rates wreak havoc with bottom-line results. As a result, there's a fundamental need for sales teams to gain a real-time ...

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Personalization Drives Customer Acquisition and Retention for Insurers

Personalization Drives Customer Acquisition and Retention for Insurers

By Weston McDonald, SVP of Financial Services at TeleTech, and Jonathan Gray, VP of Marketing at Revana. Our always on, digital world is transforming consumer expectations and the way they interact with businesses. This new reality means that delivering value to consumers has become more necessary, but ...

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Three Factors for Crafting an Exceptional Omnichannel Experience

Three Factors for Crafting an Exceptional Omnichannel Experience

Jonathan Gray, Vice President of Marketing. For years, marketers have romanticized the notion of an omnichannel experience. Yet, while many talk about breaking down the departmental silos that stall progress, few have successfully implemented this unified approach to customer experience and data collection, as companies typically lack the ...

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