Featured Ideas
Personalizing Healthcare Messaging for High Open Rates

Personalizing Healthcare Messaging for High Open Rates

Barbara Wingle, Executive Director, Analytics, Revana. The healthcare system can be a labyrinth of choices for patients and their families, especially ones who are dealing with a newly diagnosed condition and are still experiencing shock. Apart from helping members find the right treatment, health insurers need to ...

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Addressing Customer Growth with Service Innovation

Addressing Customer Growth with Service Innovation

By: Deb Gabrielson, Senior Manager, Marketing, Revana.  When growing a new business, it’s essential for the given company to provide efficient service that builds loyalty and satisfaction from the start. For one leading Internet service provider, its overnight success incited the need to expand its contact center and ...

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The Seven Pillars of Paid Search

The Seven Pillars of Paid Search

By Arnold Sandoval, Vice President, Paid Media, WebMetro, a Revana company.  When customers look for information about products or services, their first stop invariably is the use of a search engine. Because search engines are used so often by customers, paid search now accounts for nearly 25 percent ...

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The Current State of Marketing and Sales

The Current State of Marketing and Sales

By Michael Behrens, SVP, eMarketing, WebMetro, a Revana Company. Today, marketing and sales organizations are challenged with finding a way to effectively interpret customer data to drive engagement. To further confound matters, there are a number of obstacles that exist between the two organizations that are preventing them ...

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Blog Post

Seven Essential Customer Data Points for Sales Success

 Jonathan Gray, Vice President of Marketing and Leader for Revenue Generation, Revana Data is the key to success. Having the right information in hand can make a difference between closing a sale and losing a customer. As I mentioned in …
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Blog Post

Five Strategies to Convert Leads into Customers

By Jonathan Gray, Vice President, Marketing, Revana. Generating leads is one of the biggest challenges facing B2B marketers. To overcome this challenge, many marketers are making an effort to elevate their lead generation efforts in 2014. In the infographic below, …
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