Featured Ideas
The Customer Love Machine

The Customer Love Machine

Marketing automation is your key to delivering personalized online experiences, at scale, to current and prospective customers; however “personalized” is only the first step to “you and me.” Sales and marketing must be in alignment to fully capitalize on behaviorally-tailored messaging, and turn more initial interest into ...

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10 Killer Tips to Boost SEO

10 Killer Tips to Boost SEO

By Michael Behrens, SVP, eMarketing, WebMetro, a Revana Company. Brands that want to improve their online marketing performance must move away from old school SEO and adopt next-generation optimization strategies and techniques. We offer 10 key areas where brands can improve their SEO tactics this year. 1. Conduct an ...

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Better Sales Leads and Conversion Rates in a 360-Degree World

Better Sales Leads and Conversion Rates in a 360-Degree World

Analysts agree that sales leaders must adapt their organizations to meet the new expectations of today’s digitally-empowered customer. Forward-looking companies are now capitalizing on data to create better engagements with customers through social media and mobile devices. This white paper shows how the best companies are generating ...

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Digital Marketing and the Groundhog Day Parallel

Digital Marketing and the Groundhog Day Parallel

Philip Voelker, Staff Writer. Digital marketing is a lot like the movie Groundhog Day. In that 1993 comedy, TV weatherman Phil Connors (Bill Murray) re-lives the same day over and over, constantly testing and refining new tactics to win the heart of his lovely producer.  Clearly, businesses don’t have ...

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