Featured Ideas
Three Customer Data Points That Sales Must Know

Three Customer Data Points That Sales Must Know

As Jonathan Gray, vice president of marketing at Revana Growth Services, notes, data provides extremely important information that should govern marketing’s decisions and budgets. Unfortunately, while organizations are collecting huge amounts of information, this data often isn’t shared with sales associates who can use the insights to ...

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The Top 10 Digital Demand Best Practices for Lead Generation

The Top 10 Digital Demand Best Practices for Lead Generation

By Michael Behrens, SVP, eMarketing, WebMetro, a Revana Company. Digital marketing and online lead generation is growing rapidly and is therefore rapidly becoming a recognized discipline within the digital marketing arena. Studies show the proportion of companies who are generating leads online with the intention of converting them offline ...

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Personalizing Healthcare Messaging for High Open Rates

Personalizing Healthcare Messaging for High Open Rates

Barbara Wingle, Executive Director, Analytics, Revana. The healthcare system can be a labyrinth of choices for patients and their families, especially ones who are dealing with a newly diagnosed condition and are still experiencing shock. Apart from helping members find the right treatment, health insurers need to ...

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Addressing Customer Growth with Service Innovation

Addressing Customer Growth with Service Innovation

By: Deb Gabrielson, Senior Manager, Marketing, Revana.  When growing a new business, it’s essential for the given company to provide efficient service that builds loyalty and satisfaction from the start. For one leading Internet service provider, its overnight success incited the need to expand its contact center and ...

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Blog Post

Seven Essential Customer Data Points for Sales Success

 Jonathan Gray, Vice President of Marketing and Leader for Revenue Generation, Revana Data is the key to success. Having the right information in hand can make a difference between closing a sale and losing a customer. As I mentioned in …
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Blog Post

Five Strategies to Convert Leads into Customers

By Jonathan Gray, Vice President, Marketing, Revana. Generating leads is one of the biggest challenges facing B2B marketers. To overcome this challenge, many marketers are making an effort to elevate their lead generation efforts in 2014. In the infographic below, …
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