Featured Ideas
Part II: Top Considerations for Mastering Digital Marketing ROI

Part II: Top Considerations for Mastering Digital Marketing ROI

By Michael Behrens, SVP, eMarketing, WebMetro, a Revana Company. Calculating the ROI of digital marketing activities is a challenge facing many organizations. For instance, how can marketers justify the benefits of a video “share” or a social media “like” to executives who only evaluate activities based on quantitative ...

Read More

Part I: Top Considerations for Mastering Digital Marketing ROI

Part I: Top Considerations for Mastering Digital Marketing ROI

By Michael Behrens, SVP, eMarketing, WebMetro, a Revana Company. Calculating the ROI of digital marketing activities has become the Holy Grail of marketing measurement. But like all other marketing campaigns, organizations must measure their return on investment to gauge their success or failure. Many digital marketing platforms promote customer ...

Read More

The Customer Love Machine

The Customer Love Machine

Marketing automation is your key to delivering personalized online experiences, at scale, to current and prospective customers; however “personalized” is only the first step to “you and me.” Sales and marketing must be in alignment to fully capitalize on behaviorally-tailored messaging, and turn more initial interest into ...

Read More

10 Killer Tips to Boost SEO

10 Killer Tips to Boost SEO

By Michael Behrens, SVP, eMarketing, WebMetro, a Revana Company. Brands that want to improve their online marketing performance must move away from old school SEO and adopt next-generation optimization strategies and techniques. We offer 10 key areas where brands can improve their SEO tactics this year. 1. Conduct an ...

Read More

All Ideas