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Seven Surefire Reasons to Outsource Sales

Seven Surefire Reasons to Outsource Sales

By Judi Hand, President and General Manager, Revana. Organizational leaders for B2B companies are often reluctant to outsource any of their sales capabilities since these disciplines are typically viewed as core competencies. Indeed, relinquishing any degree of control over an aspect of sales can be tough, particularly when sales ...

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Getting the Most From Your Integrated Marketing Efforts

Getting the Most From Your Integrated Marketing Efforts

By Jonathan Gray, Vice President of Marketing, Revana. Consumers live online. Gone are the days of dial-up. Today’s consumers carry immediate Web access in the palms of their hands at all times. As more and more consumers increasingly adopt the handheld approach of accessing online content, marketers need ...

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Part II: Top Considerations for Mastering Digital Marketing ROI

Part II: Top Considerations for Mastering Digital Marketing ROI

By Michael Behrens, SVP, eMarketing, WebMetro, a Revana Company. Calculating the ROI of digital marketing activities is a challenge facing many organizations. For instance, how can marketers justify the benefits of a video “share” or a social media “like” to executives who only evaluate activities based on quantitative ...

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Part I: Top Considerations for Mastering Digital Marketing ROI

Part I: Top Considerations for Mastering Digital Marketing ROI

By Michael Behrens, SVP, eMarketing, WebMetro, a Revana Company. Calculating the ROI of digital marketing activities has become the Holy Grail of marketing measurement. But like all other marketing campaigns, organizations must measure their return on investment to gauge their success or failure. Many digital marketing platforms promote customer ...

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