Featured Ideas
Case in Point: Accelerating Sales Goals with Service Innovation

Case in Point: Accelerating Sales Goals with Service Innovation

By Jonathan Gray. Achieving aggressive sales goals and maintaining high customer satisfaction rates are critical to a company’s success. A communications company was searching for a new partner to help it meet these goals and maintain its momentum in the highly competitive cable TV and Internet services marketplace. The ...

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Five Steps for Fixing the Broken Sales Funnel

Five Steps for Fixing the Broken Sales Funnel

By Michael Behrens, SVP, eMarketing, WebMetro, a Revana Company. The traditional sales funnel is broken, costing millions of dollars in lost revenue and customer relationships. Organizations of all shapes and sizes are missing opportunities and experiencing a higher cost per-lead and sale because sales and marketing data are ...

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Bridging the Gap between Marketing and Sales

Bridging the Gap between Marketing and Sales

By Michael Behrens, SVP, eMarketing, WebMetro, a Revana Company. To bridge the gap between marketing and sales, executives need to find a way to break down the data silos. The reality is, there are a lot of different data repositories that companies are using, and not all ...

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Five Best Practices for Filling the Gaps on Sales Performance

Five Best Practices for Filling the Gaps on Sales Performance

By Barbra Balog, Director of Program Sales, Revana, A TeleTech Company.  Sales leaders are under enormous pressure to meet organizational goals for across-the-board sales performance targets. Not only must they ensure that the enterprise is meeting weekly, monthly, quarterly and annual revenue targets, sales leaders must track the ...

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Blog Post

Three Steps to Enable a Frictionless Customer Experience

By Judi Hand, President and General Manager, Revana. When today’s customers decide to do business with a company, they want their transactions or inquiries to be handled without any catches. They want seamless interactions, or frictionless experiences devoid of additional …
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